For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. There are simply too many social networks, news feeds, emails, and infographics putting demands on your time and attention.
Patrick Janelle has a dream job.
That’s the first thing I thought to myself when I heard him tell the audience at Social Media Week NYC that he is a full-time Instagrammer.
Yup, that’s right: Thanks to an extensive background in graphic design and a very high follower count, Patrick’s full-time job is to do cool things and go to cool places, take beautiful pictures of his experiences, and post them to his personal Instagram account, @aguynamedpatrick.
Figuring out whether you and your team should attend a conference can be tricky. Getting out of the office sounds like a no-brainer, but when you start thinking about taking time “off,” traveling, paying for the conference itself, and what you’ll actually do once you get there, the answer starts to feel a little less clear.
So how can you figure out whether a conference is “worth it” to attend?
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. Maybe the developer forgot to remove that link when they deleted that blog post. Or maybe they updated the site and an extra sneaky character got into the link URL.
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
One of the most common hurdles to social selling adoption is lack of time. Salespeople’s days are packed with meetings, demos, emails, and prospecting calls. Where can they find a spare 10 minutes — much less an hour — to monitor prospects’ behavior and interact with them on social media?
Apple started advertising in 1976, and for nearly 39 years since, we have watched the evolution of Apple ad campaigns. From print ads to TV commercials, Apple ads have made us laugh, made us cry, and made us wonder, “What were they thinking?”
As an Apple enthusiast and former employee, it was fun to research and write this post. I have been using Apple products for nearly 25 years, and I vividly remember a good portion of these ads. Let’s take a journey back in time and experience the evolution of Apple and its ad campaigns.
I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we’ll always be able to recognize (even without the brand’s name attached). But what is it about a logo that makes you recognize it? What is it about the design that can elicit a memory or even a specific emotion?
If you’re in the process of creating a logo for your company, you’re in a unique position to make a powerful impact on how consumers perceive your brand.
There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. Trying to highlight the best ones is somewhat of a fool’s errand, but you may be pleasantly surprised by what you find! With that in mind, here are ten recommendations to get you started…
Now more than ever, businesses are focusing on creating delightful mobile website experiences.
After all, Google has been heavily favoring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. And that’s crucial, seeing as there have been more Google search queries on smartphones than on desktop computers and tablets for over a year now.
The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They’re capable of exposing others to your message and getting the buzz started — but only if you approach the task diligently.
Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago.
