Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another.
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another.
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before.
Just as companies were adapting to permanent shifts in workplace dynamics, consumer behavior, and global economics — all sparked by the COVID-19 pandemic — generative AI emerged. This delivered a shock to business comparable to the internet revolution of the 1990s.
Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like for a travelling circus where every other week brings a totally new market?”
“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith.
“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith.
The future of newsletters is bright, but it’s a far cry from its snail mail origins.
The future of newsletters is bright, but it’s a far cry from its snail mail origins.
-Dec-04-2025-05-17-34-7864-PM.webp)
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources.
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources.
