Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before.
Just as companies were adapting to permanent shifts in workplace dynamics, consumer behavior, and global economics — all sparked by the COVID-19 pandemic — generative AI emerged. This delivered a shock to business comparable to the internet revolution of the 1990s.
Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like for a travelling circus where every other week brings a totally new market?”
“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith.
“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith.
The future of newsletters is bright, but it’s a far cry from its snail mail origins.
The future of newsletters is bright, but it’s a far cry from its snail mail origins.
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In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources.
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources.
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!”
Our expert this week has a few hot takes.
