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In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored — among other topics — just how we became so obsessed with food.
Some believe it began with food permeating popular culture — for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketers from several other industries wondering, “Can I do that?”
Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming.
Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming.
Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming.
New copy isn’t better just because it’s new.
You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones.
New copy isn’t better just because it’s new.
You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones.
New copy isn’t better just because it’s new.
You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones.
At the dawn of Snapchat’s IPO, the marketing and financial worlds alike are simply buzzing with speculation.
Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot — or will it stumble, in a fate similar to social network IPOs past? We know we’ve spent the past several months emphasizing the importance of Snapchat to marketers, and despite these questions, we stand by it.
At the dawn of Snapchat’s IPO, the marketing and financial worlds alike are simply buzzing with speculation.
Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot — or will it stumble, in a fate similar to social network IPOs past? We know we’ve spent the past several months emphasizing the importance of Snapchat to marketers, and despite these questions, we stand by it.
At the dawn of Snapchat’s IPO, the marketing and financial worlds alike are simply buzzing with speculation.
Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot — or will it stumble, in a fate similar to social network IPOs past? We know we’ve spent the past several months emphasizing the importance of Snapchat to marketers, and despite these questions, we stand by it.
