Think of all the meetings you’ve been to in the past few weeks. How many of them left you with a real sense of accomplishment?
Now, how many of them did you spend daydreaming, checking your email, or scrolling through your Twitter feed? Be honest, people. This is a safe space.
With over 380 million registered users in over 200 countries and territories, more than four million companies with LinkedIn Company Pages, and professionals signing up at a rate of more than two new members per second, LinkedIn is the world’s largest professional social network.
Have you created a presence for you or your company on Linkedin yet?
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A joke is a great way to kick off a meeting or call, but nothing’s worse than delivering a quip that doesn’t get laughs. That’s why many people sidestep humor in professional situations entirely — too risky.
For many people, myself included, the prospect of performing in an improv show is downright terrifying. What could be worse than having to get up in front of an expectant audience with no lines, no plan, and no idea what your fellow performers are going to say?
But if you’re willing to step out of your comfort zone, there’s actually a lot that you can learn from improv.
The days of flooding the internet — and even your own site — with overly promotional content are gone. While traditional efforts like this may have worked in the past, many businesses are finding them to be less effective in today’s increasingly contextual marketing world. As a result, they’re turning toward more modern techniques to achieve a high return at a low cost. (On average, these inbound techniques can save you 13% per lead.)
You might not remember the exact content of the Taco Bell commercial you saw last week, but you probably remember their punchy slogan — “Think outside the bun” — followed by the ding of a bell.
What makes a slogan like Taco Bell’s so sticky? How can you make sure yours will be memorable, too?
The year was 2006. Sophia Amoruso was sitting in her apartment in a bathrobe, putting together a vintage clothes store on eBay. She was the “one man band” behind Nasty Gal: finding the vintage clothes, styling the outfits, modeling them for product pictures, shipping her products to eager customers, and collecting feedback along the way.
Years later, Nasty Gal was generating $100 million in revenue, employing hundreds of employees in a swanky LA office, and selling clothes in both online and brick-and-mortar locations.
When Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a proverbial wet blanket on marketers everywhere: A new feature in the operating system called Content Blockers will now allow iOS 9 users to install ad blocking applications from the App Store. These ad blocking application will let people easily block advertising, trackers, and other third-party scripts.
Guest blogging is a wonderful and mutually beneficial relationship between writer and publication.
It’s great for the writer, of course, who might be looking to get her name out there as a thought leader and industry expert while also helping grow her own readership.
When Jonah Peretti was in college, he didn’t think he’d be founding and growing two of the biggest internet media empires in the world. He was an environmental studies major who took computer classes on the side — but he was always curious about why ideas spread.
Ten years after he graduated college, this same curiosity spurred him to build The Huffington Post and BuzzFeed, which are now regarded as some of the most popular sites on the web.
