Wouldn’t it be great if creating infographics was as simple as writing regular ol’ text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually.
But considering the popularity and effectiveness of visual content in marketing today, you can’t just afford to throw in the towel.
A couple weeks ago, Dan Kaplan (he’s not the drunk guy) published a super, ultimate, 2,200-word teardown of our homepage and sent it to us.
As the guy who was recently put in charge of the user experience for HubSpot.com, I immediately dove into his critique. It’s not often that you get a deep, thoughtful analysis of your website — so we jumped at the opportunity to see what Dan thought.
I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we’ll always be able to recognize (even without the brand’s name attached). But what is it about a logo that makes you recognize it? What is it about the design that can elicit a memory or even a specific emotion?
If you’re in the process of creating a logo for your company, you’re in a unique position to make a powerful impact on how consumers perceive your brand.
Now more than ever, businesses are focusing on creating delightful mobile website experiences.
After all, Google has been heavily favoring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. And that’s crucial, seeing as there have been more Google search queries on smartphones than on desktop computers and tablets for over a year now.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi sagittis, sem quis lacinia faucibus, orci ipsum gravida tortor, vel interdum mi sapien
Nullam placerat laoreet tellus, sed volutpat lectus. Aenean dignissim dui at rutrum volutpat. Phasellus vel tincidunt dolor. Mauris quis dui ornare, bibendum
Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula,
