Who hasn’t heard the phrase “content is king”? It’s a mantra for marketing teams, but what type of content is the most effective?
Blogs are great at providing information for people who are digging deep to find the answers to their problems, but when there is a choice between reading a blog and watching a video, marketers are realizing that often times the video wins out.
Who hasn’t heard the phrase “content is king”? It’s a mantra for marketing teams, but what type of content is the most effective?
Blogs are great at providing information for people who are digging deep to find the answers to their problems, but when there is a choice between reading a blog and watching a video, marketers are realizing that often times the video wins out.
Today, internet users have more control over what they look at online than ever before. To earn their attention, marketers like us have to create content that’s worthy of our audience’s time and emotional investment.But what’s the best way to cut through the clutter to make sure our content gets seen?
Well, it helps to create content that’s poised to go viral, of course.
Today, internet users have more control over what they look at online than ever before. To earn their attention, marketers like us have to create content that’s worthy of our audience’s time and emotional investment.But what’s the best way to cut through the clutter to make sure our content gets seen?
Well, it helps to create content that’s poised to go viral, of course.
Have you ever visited someone else’s website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors’ experiences on your own website. Do your site visitors understand what you do and where you want them to go?
Not only are these critical pieces of information to know, but they’re also worth checking in on regularly.
Have you ever visited someone else’s website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors’ experiences on your own website. Do your site visitors understand what you do and where you want them to go?
Not only are these critical pieces of information to know, but they’re also worth checking in on regularly.
Everyone and their mother seems to have a strong opinion about work-life balance.
Some argue that balancing career and lifestyle is necessary for your overall happiness. Others argue that the concept of “balancing” your work and your life, which implies that the two are on par with one another, is plain old wrong. Still others argue the whole thing is completely imaginary and unrealistic, and that we’re making ourselves unhappy by pursuing it in the first place.
Everyone and their mother seems to have a strong opinion about work-life balance.
Some argue that balancing career and lifestyle is necessary for your overall happiness. Others argue that the concept of “balancing” your work and your life, which implies that the two are on par with one another, is plain old wrong. Still others argue the whole thing is completely imaginary and unrealistic, and that we’re making ourselves unhappy by pursuing it in the first place.
Serving as snackable — and often laughable — bits of visual content, GIFs help us accurately convey our thoughts and feelings when we’re limited to virtual communication.
The trouble is, finding the perfect GIF by hunting through Google Image Search or that desktop folder of your favorites can take way more time than it’s worth.
One of the wisest things I’ve ever read about product marketing came from the writer of a children’s book.
“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, teach them to long for the endless immensity of the sea,” said Antoine de Saint-Exupéry, creator of The Little Prince.
