We’re easily distracted these days. For instance, did you know that the average person picks up their phone more than 1500 times a week? And that 95% of … oh look, a cat!
Holding concentration in the digital world is difficult. In fact, it’s gotten so bad that our attention spans have, on average, shrunk to 8.25 seconds — that’s shorter than a goldfish.
Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message.
Chances are though, you don’t have the in-house resources to create a clip or much time to waste on learning video editing software yourself.
When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren’t sure whether they’d be a passing trend or here to stay.
Turns out, the live streaming apps have been growing rapidly over the past few months. In August 2015, Twitter-owned Periscope reported it’d surpassed 10 million registered accounts only four months after launching — and it has almost two million daily active users.
Many a marketing team, big and small, has gathered around a conference table to brainstorm a list of crazy ideas. You know what I’m talking about — those “big, hairy, audacious goals” discussed so often that they’ve earned a place in the business lexicon.
Much more rarely, though, do teams actually execute on these crazy ideas.
Even if you’re already on the visual content bandwagon, it can be a struggle to actually start creating it — especially when you’re trying to communicate complex, detailed, and abstract topics.
So what’s a marketer to do?
As marketers find more innovative ways to grab people’s attention, video has become a meaningful part of the strategic marketing conversation.
Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone? More than that, the number of videos brands publish on Facebook has increased by 3.6x year over year.
But does all this video really help marketers succeed?
At HubSpot, our marketers are outstanding teachers.
Not to toot our own horn, but they have a ton of tips, tricks, and hacks that can be used to help other marketers meet and exceed their goals. So in an effort to spread this knowledge, we’ve decided to start a weekly video tutorial series called #HubSpotHowTo.
Video has become one of the most powerful forms of marketing content. As people become more and more impatient, the text-only approach is no longer cutting it. We’ve moved into a visual-centric world, of which video is a critical piece.
One component of your marketing strategy that video’s especially great for? Explaining to web users what your business does, what you stand for, and why customers need you. This is called “the explainer video,” and it’s a quick, memorable way to make an impact on people who might buy your product but need to know more information.
Vine, the video-looping app released back in January 2013, has proven itself to be much more than a passing fad. As a result, many brands across all sorts of industries continue to use the platform as a visually creative way to connect with fans and followers.
But, for some marketers, Vine is still somewhat of an unknown.
