It’s no secret that TV commercials — like cold calls in the middle of dinner — are usually interruptive.
One minute you’re on the edge of your seat watching the nail-biting season finale of your favorite show … and then boom — a commercial for toothpaste hits. (Talk about a buzzkill.)
Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Increasingly, marketers have to come up with innovative ways to grab visitors’ attention.
When infographics first blew up the internet, they had the same impact as when businesses starting publishing their own ebooks, reports, and white papers on the web.
Have you ever visited someone else’s website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors’ experiences on your own website. Do your site visitors understand what you do and where you want them to go?
Not only are these critical pieces of information to know, but they’re also worth checking in on regularly.
Riddle me this: Why do people buy quarter-inch drill bits?
While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation.
“They don’t want quarter-inch bits. They want quarter-inch holes,” he explains.
The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 — but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Although Meerkat kicked mobile video streaming off with a bang, you’ll see in this Google Trends graph of each app’s interest over time that Periscope might be winning the race:
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