Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers.
And people will come across it in a variety of ways — whether they’re searching for employees at your company or in your industry, or they met you in person and want to remind themselves what you do or learn more about your accomplishments.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
We all want to be as efficient as possible, but that can be a challenge — especially if we have an overwhelming to-do list.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
We’ve all heard that you should never check your email when you first get to the office if you want to start your day at peak productivity. If you’re not careful, you’ll be lost in a black hole of links, articles, and email chains that don’t deserve your morning attention.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
We’ve all heard that you should never check your email when you first get to the office if you want to start your day at peak productivity. If you’re not careful, you’ll be lost in a black hole of links, articles, and email chains that don’t deserve your morning attention.
As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next.
We are in the early stages of a new era of search — an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn’t just a matter of adding a new chapter to our SEO strategy, it’s a matter of creating entire new playbooks.
As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next.
We are in the early stages of a new era of search — an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn’t just a matter of adding a new chapter to our SEO strategy, it’s a matter of creating entire new playbooks.
The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster.
For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website.
When people think about becoming managers, many assume it’s going to be all sunshine and roses.
They’ll have more responsibility! They’ll get to help people grow! They’ll get to shape the future of their company! They might even get a raise!
But when they actually become managers, reality can be shocking.
When it comes to marketing, the most successful companies view it as an investment, not an expense. Why? Because when marketing is implemented efficiently (with a plan, driven by goals and with quantifiable metrics established), profound ROI isn’t just possible, it’s almost a given.
Take a minute to think about the best mentor you’ve ever had.
This doesn’t have to be someone at work, although it certainly could be. But mentors come in all shapes and sizes: It can be your manager, a colleague, a parent, a friend, a coach, a college professor … anyone who’s been a particularly excellent advisor at some point in your life.
Now, think of what made them stand out to you.
