The Right Way to Handle Tough Questions During Presentations [SlideShare]

If you’ve ever spoken in front of an audience — big or small — it’s likely that you’re familiar with “Q&A paranoia.”

It’s not that you don’t want to answer people’s questions — heck, you’re the expert — but not knowing what to expect can be a little stressful. 

3 Tips to Perfect Handing Off Leads Between Marketing and Admissions

As education marketers, you’re more than a collateral factory for the Admissions department. But do they know that?

What Great Bosses Do Differently [Podcast]

When was the last time you avoided giving valuable feedback because you didn’t want to come across as mean?

We’ve all done it. We think we’re being kind and merciful.

But, we aren’t.

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What’s the character limit on X, Y, or Z? Another common one: What’s the ideal character count for X, Y, or Z?

For example, you probably know the character limit for a tweet is 140. But did you know that a link takes up 24 of those characters, leaving you with 116 characters to play with?

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What’s the character limit on X, Y, or Z? Another common one: What’s the ideal character count for X, Y, or Z?

For example, you probably know the character limit for a tweet is 140. But did you know that a link takes up 24 of those characters, leaving you with 116 characters to play with?

How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox

When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory.

At CreativeLive, I’m constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of cold emails to people who are extremely busy.

From Ecommerce to Instant Commerce: Innovations That Cut Time Between Buy and Own

The draw of ecommerce has always been convenience. Why leave the house and fight the crowds of shopping malls when you can sit in your pajamas and have your purchases delivered right to your home? The allure is simply too great to ignore, and that’s why some of the biggest brick-and-mortar brands in the world have turned to ecommerce. 

How to Create Shareable Content: 46 Tips From the Experts [Infographic]

It’s not enough just to write some content, publish it, and cross your fingers it does well. Most experts have found it takes a lot of thinking, strategizing, and optimizing to create content that your audience not only reads, but shares with their networks and links back to on their websites.

SEO Expert Steve Wiideman, for example, recommends starting with question-based keywords and prioritizing them by search volume.

Why Case Studies are Critical for the Medtech Buyer Persona

Medtech Marketing’s Secret Weapon

We’re about to enter into one of the most important and fascinating spheres of marketing: the world of medical technology (medtech) marketing, where the marketing material and digital assets don’t just promote products and services, they help introduce devices and technologies that have the power to improve quality of life, advance the world of medicine, and save lives.

Why Case Studies are Critical for the Medtech Buyer Persona

Medtech Marketing’s Secret Weapon

We’re about to enter into one of the most important and fascinating spheres of marketing: the world of medical technology (medtech) marketing, where the marketing material and digital assets don’t just promote products and services, they help introduce devices and technologies that have the power to improve quality of life, advance the world of medicine, and save lives.