When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory.
At CreativeLive, I’m constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of cold emails to people who are extremely busy.
The draw of ecommerce has always been convenience. Why leave the house and fight the crowds of shopping malls when you can sit in your pajamas and have your purchases delivered right to your home? The allure is simply too great to ignore, and that’s why some of the biggest brick-and-mortar brands in the world have turned to ecommerce.
It’s not enough just to write some content, publish it, and cross your fingers it does well. Most experts have found it takes a lot of thinking, strategizing, and optimizing to create content that your audience not only reads, but shares with their networks and links back to on their websites.
SEO Expert Steve Wiideman, for example, recommends starting with question-based keywords and prioritizing them by search volume.
We’re about to enter into one of the most important and fascinating spheres of marketing: the world of medical technology (medtech) marketing, where the marketing material and digital assets don’t just promote products and services, they help introduce devices and technologies that have the power to improve quality of life, advance the world of medicine, and save lives.
We’re about to enter into one of the most important and fascinating spheres of marketing: the world of medical technology (medtech) marketing, where the marketing material and digital assets don’t just promote products and services, they help introduce devices and technologies that have the power to improve quality of life, advance the world of medicine, and save lives.