Do you compliment your friend on his new haircut, or complement him? Did that movie have an affect on you, or an effect? Did you walk fewer steps or less steps than you did yesterday?
The English language is full of confusing spelling and grammar rules. It doesn’t matter if you’re still a student or writing professionally for your job: From time to time, we all need a little reminder for how to spell a difficult word or whether it’s okay to start a sentence with “and.”
By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. The news itself is rather stunning, as consumers have known for years that fake reviews exist, and most know how to spot them. So, what happens now?
Last week, a friend of mine asked me how my day was.
“Busy, but productive,” I replied.
But what did that even mean? I suppose what I’d really meant was that all I did was work: I got to work early, worked through lunch, broke for dinner, and then proceeded to sign back online to wrap a few things up after that. And now that I think about it, I barely even moved.
Infographics have become one of the most powerful tools in a marketer’s arsenal.
Content marketers often find themselves wanting to explain complex topics to their audience in a way that’s easy to understand. Not only do infographics help break these topics into digestible chunks of information, but they do just that in a content format that people actually like reading.
In the history of American advertising, print has played a vital and interesting role.
Print advertising has been around as long as any medium, surviving the advent of radio, television, and internet, maintaining its steady influence all the while. There’s something truly iconic about a well-crafted print ad, and the agencies and brands that have done it well over the years have seen immense benefits as a result.
Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn’t worth it. Considering our audiences have access to countless other articles, it’s unlikely that they’d settle for a half-baked attempt.
We get it, though: It can be difficult to keep track of all the right blog components when you’ve got a full plate of projects. There’s a lot to remember when crafting a solid blog post … which means there’s also a lot to forget.
Managing your email inbox can feel like playing a never-ending game of whack-a-mole. Just when you think you’ve gotten to inbox zero and start doing your little victory dance … up pop another email. And another one.
What’s worse, the sheer volume of email we get often exceeds the time we can afford to deal with it. This becomes a bigger issue when we let our guilt get the better of us — the guilt that comes with not responding right away, responding curtly, or not responding at all.
85% of ecommerce brands are looking to add value to customers beyond discounts and promotions. Yet, 97% of rewards programs are transaction-based.
Giving discounts to attract customers is often a knee-jerk reaction to boost sales. But competing on price is a race to the bottom. Most ecommerce businesses can’t survive by giving deep discounts to one-time customers. To succeed in the long term, you have to shift your focus to customer retention.
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Having trouble attracting and retaining top talent? You’re not alone.
With competition for talent increasing, a lot of businesses are renewing their focus on company culture and employee engagement.
