Would you believe that 15% of midsize businesses won’t spend any additional marketing money this holiday season? When you consider that many of the efforts made will place them up against some of the biggest names in ecommerce, it’s easy to see why they’d rather just go along with business as usual. To compete with the big guys, you’d have to have a mega budget for promotions. Or, you could try some of these tips and stay in the game.
Team messaging tools such as Slack and HipChat do wonders to streamline our day-to-day communications at work. But what about those times when you know what you want to say, but words (and your standard arsenal of pictures and GIFs) fail you?
Trust me, we’ve been there too.
“I can’t afford to take time off.” “I don’t want work to pile up.” “I don’t want to be seen as replaceable.” These excuses for not taking vacation are all too common — especially in the United States, where hundreds of millions of vacation days go unused each year.
But here’s the thing: Vacation is actually good for your productivity and performance at work. Almost nine out of ten American workers feel like time off increases their happiness — which, in turn, can do wonders for your productivity.
This holiday season, you’re probably focused on reaching new customers and reeling them in with dazzling specials. Reaching out to holiday shoppers who need your help making good decisions on purchases for others is a great way to boost your bottom line, but what about all those shoppers who went before? What about the buyers you reached out to last holiday season but then never heard from again?
Even though the digital publishing industry is in flux, there’s one truth that remains steady: email is and will continue to be an important part of any future monetization plan. Here’s why.
With 2016 quickly approaching, now seems like a better time than ever to rid your desktop of the ghosts of projects past.
You know what I’m talking about — all those forgotten documents and miscellaneous screenshots that have been slowly taking over your screen for weeks and months.
List posts, also called list-based posts or “listicles,” are one of the most popular blog post types out there. Not only do readers like list posts, but blog post authors like to write them too. Why? Because they tend to generate (on average) more clickthroughs, more engagement, more social sharing, more dwell time, more organic traffic, more conversions, more comments, and a lower bounce rate than other blog post types.
Every holiday season, it’s like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts.
While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well.
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Nike recently announced that it has signed a “lifetime” deal with LeBron James, who has been a brand spokesperson for the company for the past 12 years. The deal, the first of its kind for the brand and possibly the “largest single-athlete guarantee in company history,” is reported to be worth at least $60 million per year.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Business emails: Easy to send, difficult to perfect.
Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. So how are you supposed to stand out?
