As Marketers, we strive to write valuable content, stand out from our competitors and target our audience in a unique and creative way. Leveraging social media is a great way to achieve all three of those goals.
However, if your client is a homebuilder, or a similarly unique brand it may be challenging to know what exactly to post, and how to differentiate yourself from other brands. Check out these 10 homebuilder brands that found creative ways to leverage social media.
This year, the holiday shopping season looks promising for both B2C and B2B retailers. According to predictions from eMarketer, U.S. sales are expected to increase 5.7% year-over-year, reaching $885.70 billion. For ecommerce retailers, the year-over-year increase jumps to 13.9%, totaling $79.5 billion.
What does this mean for you?
The holiday season.
A phrase which once elicited thoughts of decking the halls, glowing candles and lights, snow-blanketed pines, and a meal with family and friends as we patiently awaited the arrival of the bearded gift-bringer, now brings up one word before all those other phrases.
Sales.
If you’ve spent any time on the internet at all, you’ve probably come in contact with an animated GIF. It’s an image file that allows you to feature animated images that makes it seem like the image is moving. Think of them as a hybrid between a still image and a video.
Why are GIFs great additions to your marketing? They’re easy to consume, provide a new way to capture your viewers’ attention, and can have a serious emotional impact.
Content marketers don’t just write, they write with purpose.
While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it’s published.
If you’re a B2B marketing professional, chances are you’ve already heard about all the changes that LinkedIn plans to introduce to its Groups feature.
Packing for business travel can be a bit of a struggle. You leave your place thinking you’ve got everything you need, and then realize once you get to the airport that you forgot your phone charger.
Sure, it’s easy to overlook things when you’re forced to pack light, but leaving behind the essentials could throw off your whole trip.
Time management is one of the hardest parts of a manager’s job.
Whether you’re managing a team, an asset of the company, or both, it’s difficult to balance your own output and the needs of your team.
Finding this balance has a lot to do with prioritization. Do you have time to make yourself available to help your team today?
Time management is one of the hardest parts of a manager’s job.
Whether you’re managing a team, an asset of the company, or both, it’s difficult to balance your own output and the needs of your team.
Finding this balance has a lot to do with prioritization. Do you have time to make yourself available to help your team today?
It’s no secret that the digital media industry needs new business models. As our 2014 Digital Publishing Benchmarks Report points out, digital media companies are operating in a volatile time of transition and discovery.
