These days, it seems like everybody’s dishing out advice on company culture.
Yet it still remains one of the most overlooked, compartmentalized, and misunderstood parts of growing a business.
So how do you make company culture into something beyond a buzzword — and actually transform the way your company operates?
Impressions matter — especially in business. Oftentimes, you’ll find you have to make a good impression over a business lunch. As it turns out, your choices and behavior at these meals can be very, very important to your success.
And yet, many people aren’t sure of proper dining etiquette. If it’s just the two of your at a four-person table, where do you sit? When is it okay to order an alcoholic drink?
A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot’s Marketing Blog — people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000.
We’re crazy, right? We must be crazy. We’re the same people who just recently blogged about how important growing subscribers is to increasing blog traffic. What gives?
They see you when you’re Slacking. They know when you come in late. They know if you’ve been bad or good, so be good for your work’s Secret Santa exchange …
Let’s face it: Executing a successful marketing plan requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing, hosting events, etc. — your marketing budget can disappear unbelievably fast.
Ever found yourself scratching your head with a depleted budget at the end of the month, quarter, or year?
Every individual has a unique timeline for work, energy, and creativity. Some work best at the crack of dawn, while others prefer to write into all hours of the night.
But if you want to do your best writing, you have to find your best time to do it.
Why?
You’ve been prepping your ecommerce site for a banner holiday season for months now. You’ve adding sparkly graphics, and changed up clever copy, but you may be forgetting one major thing: your content. See, many of the consumers who find your website this holiday season may not be regular customers. They’re probably shopping for someone else. How will they know they’ve found the perfect products if you don’t have content in place to help them?
You know the phrase, “One man’s trash is another man’s treasure”? That’s how I feel about to-do lists.
After all, how you track your tasks depends entirely on the person. Are you looking for a simple interface, or are you hoping to color-code and categorize hundreds of tasks at once? Is this to-do list for yourself, you and your family, or you and your entire team? How much do aesthetics matter?
Sometimes, it’s really tempting to cut corners.
It’s the end of the month. You’ve got an aggressive goal to hit. Will anyone really be that mad if you buy that list or make a couple cold calls? You promise — it’s just this once.
But we all know how easy it is for that excuse to fall by the wayside.
