For email marketers, the inbox is a battlefield.
Chances are, the folks on your email lists are receiving promotional emails not just from you, but from a lot of different businesses. Whether they open your emails depends on a lot of things, including your subject line, how well they liked your past emails, and so on.
When you open Photoshop for the first time, it’s easy to click around in confusion for a minute and then reach for your freelancer’s phone number instead. Trust us, you’re not alone in this.
It’s an incredibly powerful design software with a lot going on, including a wealth of tools that can seem overwhelming at times. But Photoshop isn’t just for the professionals.
When you read an article on the New York Times, the experience doesn’t stop at the end of the article. Keep scrolling down, and you’ll find some of the most thoughtful comments that you’ll ever see on a news site.
Millennials are discount-hungry. Blame it on the economy in which they launched their careers or attribute it to their digitally savvy shopping habits. Either way, a new report from Mindshare North America shows that this generation will do just about anything to buy goods at the lowest possible cost. Just look at these stats for proof:
Kai Kight doesn’t have a typical career path.
He began learning violin at just three years old. Because of his incredible talent and dedication, he went on to perform all over the world in places like the White House and the Great Wall of China.
Visual content garners a huge amount of engagement on social media. There’s a reason why 71% of online marketers use visual assets in their social media marketing: People respond to it.
Being able to share this content across multiple platforms, then, is an asset. And one of the best ways to do that is to link Instagram to Facebook — that increases the number of eyes on your visual content.
Like a tree falling in the woods, if you launch a product without spreading the word … will anyone use it? Will anyone even want it?
Probably not. Whether you’re launching something huge, something small, or you’re updating a current offering, you’ll want to start your preparation well in advance of the launch date. This includes nailing down your positioning and messaging, sharing that with key teams and stakeholders, listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on.
Whether you’re in the market for software or a new coffee pot, searching for price is a natural part of any customer’s buying decision.
The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. It’s a huge opportunity for you to take control of the price conversation and make it even easier for people to buy.
Finding it increasingly difficult to capture the attention of your target audience? Can’t seem to actually deliver on their expectations? In today’s marketing landscape, the competition is heating up.
As a result, marketers are getting more creative, experimenting with new content mediums, and varying their approaches to bringing in targeted new customers.
A big piece of the inbound marketing puzzle is SEO and content. At the center of those pieces are keywords. But when I – as an Inbound Marketing – am putting together campaigns, strategies, and content calendars, I’m often asked, How can you tell people are using or searching for certain keywords?
