As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off.
Unfortunately, thanks to today’s hypercompetitive sales landscape, prospects are inundated with more information and content than ever. In other words, your dry, jargon-filled deck isn’t going to cut it anymore.
Every time you surf the web, there’s a whole world of technical stuff going on behind the scenes. Developers and engineers are usually the ones living and operating in that world, while some marketers — especially those who aren’t super confident in their technical expertise — tend to shy away from it.
But marketers need to have, at minimum, a general understanding of what’s going on behind the scenes of their website.
An effective content strategy doesn’t rely on only one tactic.
Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.
Since the beginning of time, humanity has sought to answer unanswerable questions, like which came first, the chicken or the egg? Recently, I’ve come across a question with increasing frequency, that may not be as significant, but is probably even more important if you’re looking to embark upon a journey of accelerated sales growth.
What should you focus on first, building an effective inbound marketing/lead generation process or implementing a CRM to manage your sales and customer acquisition process? While both are important, the question is should you focus on one before the other?
For a long time, the tech industry was heavily dominated by men. Nowadays, though, more and more women are entering both regular and high-level positions in tech. In fact, the eight largest tech companies are hiring women 238% faster than they are men, including Google, Apple, Facebook, LinkedIn, and Twitter.
Who are these women? How about Sandra Kurtzig, the first female entrepreneur to take a Silicon Valley company public?
Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting — whether you’re making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering.
On the other hand, though, email can be overwhelming — especially if you lose control.
There’s something missing from a lot of content.
It’s clarity.
Clarity means making your content easy to understand. If people can’t understand what you’re trying to say, then your content is not useful, right?
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
We’ve finally found an effective email strategy. Our open and clickthrough rates are optimized — or so we thought.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
When I got my first job, I was given one piece of advice over and over again: Say yes. Say yes to every opportunity that comes your way, raise your hand for side projects, and generally go above and beyond.
