You don’t need anyone to tell you that the holidays are a major opportunity for retailers everywhere (online or offline). But you might be surprised by the level of importance they carry and how some of these trends are changing.
Some customers are past saving. They’ve made their decision to leave, and they’ll be out just as soon as they can find the “cancel” button.
Of course you don’t want them to leave — nor do you want more customers following suit.
To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? And once they’re at that point, is there anything you can do to save the account?
According to research, 93% of B2B marketers use content marketing, but only 42% are actually effective at it.
Why such a big gap? As with most things, it comes down to a lack of education on what actually works and how to plan and execute on your campaign in the most effective way.
“Gratitude means thankfulness, counting your blessings, noticing simple pleasures, and acknowledging everything you receive,” wrote Marelisa Fabrega in her book How Gratitude Can Change Your Life.
Practicing gratitude doesn’t just make you a more likeable person, but it can also benefit your health. In a study of character strengths, gratitude was found to be the best predictor of wellbeing.
When you first implemented inbound marketing for your business, you knew that you were building a system that utilized high quality content to help generate high quality leads from your website. Flashes of the film Field of Dreams probably kept running through your head as you optimized your website for conversions and started pumping out blogs and offers at a regular basis.
If you build it, they will come.
It all began as a bet in a bar.
Let’s round up a group of people and see who can grow the best mustache in just 30 days.
Twelve years later, this bet has blossomed into Movember: More than five million people all over the world have joined the movement to raise awareness and funds to benefit men’s health initiatives.
Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. You’d have buy a fancy camera and editing software for your desktop computer, and invest some serious time and energy into learning how to use them.
But thanks to our mobile devices and the editing apps that come with them, we can now take high quality photos and edit them without too many bells and whistles — all from the same device that we use to make calls.
Between Black Friday, Small Business Saturday, and Cyber Monday, the coming week will be filled with holiday shopping.
With more and more holiday shoppers turning to their smartphones, the influence of social media on holiday shopping can’t be ignored.
As marketers, we know that content with images performs better. A lot better.
Tweets with images get 150% more retweets. Facebook posts with photos account for 87% of interactions. And when optimizing social media posts to increase engagement, images and photos are the most important tactic.
If you’re like me, you probably use Google many times a day. But chances are, unless you’re a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way — and it’s not hard to learn.
On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips.
