It’s no secret that if you want to drive traffic to your website, convert that traffic into leads, and establish thought leadership, you should be publishing blog posts on a regular basis. The more often you blog, the more opportunity you have to drive traffic and leads, right?
But … when it comes to writing a new blog post, how much of a time commitment are we talking? How long should it take to write a typical blog post?
Think of all the meetings you’ve been to in the past few weeks. How many of them left you with a real sense of accomplishment?
Now, how many of them did you spend daydreaming, checking your email, or scrolling through your Twitter feed? Be honest, people. This is a safe space.
In the marketing world, like most facets of life and business, there’s a lot of pressure to come up with original ideas.
Trouble is, with seemingly millions of ideas being executed on a daily basis, it can be tough to cook up something truly original — that’s okay. An idea doesn’t have to be unique to be great. In fact, there are some really awesome examples of great marketing out there that you can lean on to inspire your next project.
As you consider implementing a sponsored content offering, it’s important to remember that like any other type of ad inventory, sponsored content won’t sell itself. Rather you need to have a sales team well-equipped to sell inbound to new and existing advertisers who may be less familiar with the methodology or benefits behind it.
With over 380 million registered users in over 200 countries and territories, more than four million companies with LinkedIn Company Pages, and professionals signing up at a rate of more than two new members per second, LinkedIn is the world’s largest professional social network.
Have you created a presence for you or your company on Linkedin yet?
Ever find yourself elbows deep in an Excel worksheet with seemingly no end in sight? You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do this.”
Truth be told, there probably is … you just don’t know it yet. Excel can be tricky that way. On one hand, it’s an exceptionally powerful tool for reporting and analyzing marketing data. On the other hand, without the proper training, it’s easy to feel like it’s working against you.
For most schools, the idea of creating content from scratch is overwhelming. Luckily, schools are never really starting from scratch.
Many a marketing team, big and small, has gathered around a conference table to brainstorm a list of crazy ideas. You know what I’m talking about — those “big, hairy, audacious goals” discussed so often that they’ve earned a place in the business lexicon.
Much more rarely, though, do teams actually execute on these crazy ideas.
When you ask many startup founders about why their idea took off, they’ll often attribute it to hard work or some revolutionary way of thinking.
Darren Rowse isn’t one of those founders. The creator of Problogger and Digital Photography School firmly believes that luck plays a crucial role in whether your idea takes off — or tanks.
Gearing up to create your next piece of marketing content? If you want it to stand out from the rest of the noise on the internet, you have to be focused on producing something both delightful and engaging.
That said, there’s some planning to be done before you jump right in. What’s the purpose of this piece? Where can you fit in credible data and examples?
