Eye-catching, on-brand color schemes. Big, bold images. Striking headlines.
These are all important parts of great website design. After all, they’re what can make or break a new site visitor’s first impression of your site. But what about the more nitty-gritty parts of great website design — like helpful navigation menus, strong calls-to-action, and indicators of website security and trust?
Did you know that Twitter was launched less than 10 years ago? Or that Instagram is only five years old?
One of the most exciting things about the internet is the pace at which innovation happens. New products can quickly become an important part of the everyday lives of hundreds of millions of people in the blink of an eye.
One of your goals as an ecommerce store owner is to remove as much friction as possible, right? When you know where your customers are hanging out, you should be able to set up shop right there. That’s why the Facebook store option is such an important opportunity. Rather than crossing your fingers that your Facebook fans will remember to slip on over to your ecommerce site to purchase the products you introduce there on social media, what if they could just buy it right away? That’s how powerful the removal of friction can be, and that’s why you might just want to turn your Facebook page into a store.
It’s not exactly breaking news that more and more of our daily experiences are moving online. From booking plane tickets, to ordering takeout, or video chatting with relatives; we can do it all on the web. Fundraising is shifting to online channels right along with the times.
Ever wonder why Google is so successful?
Is it their quirky culture? Fancy office space? Rigorous hiring process?
According to Todd Rowe, Managing Director at Google, the tech giant’s success comes down to three things: manically focusing on Google’s end-user, placing big bets on new projects, and giving employees the freedom to achieve audacious goals.
You soak up blog posts, videos, photos, audio programs … the list goes on.
This essential mix of media prompts us to perpetually upgrade the bandwidth of our digital media subscription plans. We consume more media. We share more. We make more. But this phenomenon’s not new.
The email inbox is a mysterious place.
It’s given a private address and gets hidden behind lock and key. Only a lucky few businesses gain access to it, but once they do — it’s every brand for itself.
The average consumer subscribes and receives emails from approximately 9 different brands and when your message finally lands in a lead’s inbox, each and every one of them becomes competition.
Every year, we see new elements and styles in website design begin to emerge.
Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor’s experience.
Pictures of products are great for showing customers what they’re considering giving you hard-earned money for. Still, a picture can’t tell the whole story. Sometimes only words can do that. If you’re skating by with minimal product descriptions, you may be earning minimal profits. Here are a few hints to help you boost your bottom line.
Once a minority in the ‘real world’ population, millennials are the global economy’s new powerhouse. Researchers at Barkley calculate that millennials control $200 billion of direct purchasing power, and the U.S. Census Bureau estimates that they are the largest demographic group in history.
