The publishing industry is nothing if not dynamic, evolving and adapting on a daily basis. Everything from content format to technical infrastructure are shifting to accommodate digital readers, increase circulation, and drive more revenue for advertisers.
“Bad news for craft beer lovers: The Alchemist is not going to reopen after all. The pub and brewery in Waterbury, Vt., were destroyed by Hurricane Irene in August. The owners, John and Jen Kimmich, had been planning to rebuild and reopen, but they have learned that insurance will not cover the losses in the basement, where the brewery was located.”
That’s the lede from a 2011 story in The Boston Globe.
So how is The Alchemist featured on our most recent podcast about growth? Well, turns out that this wasn’t the end of The Alchemist after all.
In an advertising agency, having a good idea isn’t enough. You also have to demonstrate that your thinking caused your client’s cash register to ring.
Proving your ads actually rang the register, however, has historically been a difficult exercise — one requiring deep expertise in research, statistics, and business analysis.
There are currently 80 million Millennials in the U.S. – nearly one-fourth of the total population. And, with an annual buying power of $200 billion, they are the most lucrative market. Plain and simple: Nearly every marketer today is making Generation Y a priority – or at least working to understand what drives and delights this instrumental group.
One key element that justifies Millennial domination of the marketplace is the fact this new marketing style – which we’ll delve into in just a minute – isn’t just a fad. Here, we’ll discuss 8 important tactics for marketing to the demographic of the hour and explain why these tactics are lasting ones.
When you’re sifting through your News Feed, what tends to catch your attention? More likely than not, it’s YouTube videos, pictures, animated GIFs, and other visual content, right?
This isn’t to say text-based content isn’t important. After all, you’re reading this post right now.
But what this does mean is that creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images will do wonders for catching your readers’ attention and enhancing your text-based content.
It’s no secret that landing pages are essential to the success of your ecommerce site. Whether you’re creating these pages for your pay-per-click campaigns or for email blasts, a few things always remain the same. It doesn’t matter if you’re brand new to the ecommerce landing page design or just looking for a quick refresher. These six landing page musts will never change.
Ah, happy hour.
For many, it’s considered the best hour, as it’s tied directly to the triumphant feeling you get when you realize that the work day is, in fact, over.
You made it. You earned this. Time to treat yourself to something in a frosty mug … or better yet, something with one of those colorful little paper umbrellas.
A text here. A few emails there. Just 10 ( … or 30) minutes of surfing your favorite websites. Oh, everyone’s getting coffee? Wouldn’t want to miss out!
These workplace distractions are familiar to all of us. But when you add up the time you spend distracted, you start to realize just how much they cut into your productivity.
Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do.
Don’t panic.
Remember that old game show, Let’s Make a Deal? Contestants were given the choice between a prize they could see—such as $1,000 right here, right now—and a prize they couldn’t. Let’s see what’s behind door number two! While we watched at home, yelling at the contestant for being so stupid as to give up the certain prize for the cheap toaster that inevitably waited behind the closed door, we still knew deep down that we’d have taken the chance on the possibility of a bigger prize.
