When it comes to sponsored content, no single format or medium is the perfect fit for every advertiser or every campaign. However, many times publishers settle into a routine of creating text-based offers—eBooks, whitepapers, and guides—as they’re both easy to create and easy to consume.
Recently, an email about a new public market opening in my neighborhood caused me to go on a forward-frenzy. (You’re welcome, Boston Public Market.) I was so excited that I shared it with every single family member, friend, or co-worker who lived in that area. While no purchases were directly made from that email, Boston Public Market’s reach was greatly increased — all because it sent an interesting, relevant email to me.
As marketers find more innovative ways to grab people’s attention, video has become a meaningful part of the strategic marketing conversation.
Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
You know what I love most about 80’s and 90’s sitcoms? The catchphrases.
From Steve Urkel’s “Did I do that?” and Uncle Jesse’s “Have mercy,” to even the obscure Joey Russo’s “Whoa”, these gems have long outlived their alma maters and are often the first things we think of when the show or character comes to mind.
These catchphrases accomplish everything we as Marketers hope to accomplish with a value proposition.
Are you a jack of all inbound trades or a master of one? If you’re looking for a new gig, recent research shows that you may be better off as the former.
According to a new study by Fractl and Moz, there’s an increasing demand for marketers with a varied skill set. The study also found that demand is high for inbound skills, with significant growth seen in the number of roles seeking social media, content marketing, and digital marketing skills. However, employers struggle to find well-rounded marketers with the technical and creative competencies needed to succeed in today’s marketing landscape.
Facebook Audience Insights is one of the most powerful analytical tools at your disposal — that is, if you know how to use it.
Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors.
97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights.
Considering this statistic, it’s likely that you already have your hands full with writing quality content to attract new traffic and leads. And if that’s the case, you’re also probably no stranger to the panicked feeling you get when achieving your monthly or quarterly goals starts to seem like an impossible feat.
Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus?
Most hiring managers have heard about using these “creative” questions to identify the best candidates. Fortunately for smart, well-qualified candidates everywhere, recent studies have found that the brainteaser interview questions made famous by Silicon Valley and Wall Street are just as silly as they sound.
