Think for just a moment. If your customers needed to reach you right this minute regarding a problem with a product or service they purchased, would they be able to? It may seem unreasonable to provide 24/7 access to your company for customer support, but as consumers experience more and more instant gratification, they come to expect it.
In the beginning, there were blogs.
Ok, that’s not entirely accurate. In the beginning there was the printing press. Then about 500 years passed and there were blogs … but let’s cut to the recent stuff, shall we?
The very existence of content marketing was predicated on the ability of any company, anywhere to start a blog.
Despite the tech industry’s reputation for being a community of early adopters, one very important thing has remained stuck in the past: gender equality.
Working in the industry for years in a handful of executive roles, Sue Heilbronner saw this first-hand: “For a lot of my career, I’ve been the only female in the room. That was true when I was a federal prosecutor, and it’s been true as an investor and startup executive. But it never really bothered me until recently.”
Writing blog posts and other content takes time — time you and your team might not feel like you have to spare.
And yet, you keep reading that companies regularly publishing quality content to their blogs are reaping the biggest rewards in terms of traffic and leads. Better yet for those companies, those results continue to pay out over time thanks to search engines.
We’ve all been there. You click on a blog post about marketing tips … or the latest attempts to colonize Mars (whatever strikes your interest). You skim the article for a few seconds, and then you click that back arrow so fast, it’s like you were never there.
“Not slogging through that one,” you think to yourself.
When running a sponsored content campaign, you need to create great content. What’s more important however, is making sure that content gets into the hands of the people who will find it most relevant.
When was the last time you just went for something?
The simple truth is that as we grow older, our naive childhood fearlessness is often replaced with hesitation, causing us to miss out on countless opportunities for growth and betterment.
And while it’s easy to allow this shift in perspective to sideline our aspirations, Torie Sullivan wasn’t willing to make this kind of sacrifice when it came to her mission to attend HubSpot’s INBOUND event.
There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It’s like they wait for you to get all of your ducks in a row and then unleash an update that changes everything.
Sure, they’re pretty open about that fact that they’re doing this for everyone’s own good — each algorithm tweak brings us one step closer to more relevant search results, after all.
Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? Display the products and prices, provide a shopping cart and payment portals, and you’re done. Or are you?
Until the 1950s, most people thought sleep was an entirely passive activity. Nowadays, we know that our brains are actually very active when we’re sleeping. In fact, neurons in our brain fire nearly as often when we’re asleep as when we’re awake — and they consume almost as much energy.
Why? Some scientists say it’s because neural circuits replay important memories when we sleep.
