Look at your screen right now. You probably have multiple tabs open, emails flooding your inbox, LinkedIn and Twitter updates constantly appearing, and you’re reading this post.
The internet is a crowded, cluttered space — and somehow your content marketing needs to make an impact.
The trouble is, many marketing teams don’t have a definition of “impact.”
You’re out with friends, laughing, having a grand old time — when someone asks the group a total brainteaser: “Why don’t ‘B’ batteries exist?”
You’re stumped. Your friends are stumped. You whip our your smartphone and type the question into the Google machine. And boom: Up pops a battery company’s blog post on the nationally uniform specifications for the size of battery cells. It’s exactly what you were looking for, you nerd.
Mac and cheese. Taco Tuesdays. Tango and Cash. Our world is overflowing with amazing twosomes. But not all couples are functioning like a belt and suspenders.
If your inbound sales and marketing team needs more wine with its cheese, less Ben and more Jerry, come along as we explore how you can align your sales and marketing just like the greatest duos.
Where does customer loyalty come from?
Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions?
Sometimes, it’s easy to get overwhelmed by all the questions that arise when you’re creating or analyzing your Twitter strategy.
Who follows you? What kind of Tweets do they like (or hate)? How often do they want to hear from you? How quickly do they expect a response?
When was the last time you read a book?
English music producer Simon Cowell once told Rolling Stone Magazine, “You have this amazing thing now called fan power. The whole world is linked through a laptop. It’s absolutely brilliant.”
He was talking about music artists here, but this can apply to any type of event host or marketer. Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event’s overall success, and find areas for improvement in the next time you put it on.
The adage “patience is a virtue” doesn’t apply online.
Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions.
The speed of your site even affects your organic search rankings. Since 2010, Google has been accounting for a site speed in its algorithm.
So what’s the biggest factor contributing to your page speed?
When determining prices for your ecommerce store, you’re likely to consider traditional methods: markup, anchor, and luxury pricing. There is absolutely nothing wrong with these strategies, especially if you’re hoping to set it and forget it—until sale time, of course. However, these three traditional methods aren’t the only strategies you can employ. If you’re willing to shake things up a little, consider some of these edgy techniques that have seen success.
There’s no denying the power of visuals — including at least one image in your post can double your shares while also helping your audience retain more information than with text alone.
This is especially true in the PR and media world. When pitching a story, many more PR pros are including images and infographics in the hope of getting a hit.
Though there are many things to consider when designing an image for a campaign, one crucial thing often falls by the wayside: optimizing the image for the width of the site you’re pitching.
