Remember the slogan “Reduce, Reuse, Recycle?” It was originally coined in reference to paper and plastic products, but it also can be applied to your content marketing strategy. Not only can repurposing content save you time, but it also can help you generate way more results.
The strategy of repurposing existing content has been oiling the HubSpot content engine for years, and this Thursday, we’ll be hosting a webinar with Likeable Local to give away our secrets.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
While it’s certainly important for a beer to taste good, there’s no denying that packaging has some influence on people’s buying decisions.
This post originally appeared on HubSpot’s Sales blog. To read more content like this, subscribe to Sales.
Take a second to imagine a business event you attended recently.
When the keynote presentation ended, it’s likely that a majority of the vendors and attendees flocked to the nearest charging station, pulled out their tablets and pretended to look busy, or awkwardly huddled with their coworkers around the tall tables by the refreshments.
Did you know that just 3% of people generate 90% of the impact online?
Considering this alarming statistic, it should come as no surprise that leveraging the power of this select group of influencers serves as a highly valuable strategy for businesses looking to expand their reach.
On the web, there are few things more discouraging than a big block of text. That’s because humans are visual creatures — we tend to gravitate toward content that is pleasing to the eye, and we’re especially drawn to visuals that capture (and keep) our attention.
It’s no wonder that 70% of marketers planned to increase their use of visuals in their content marketing this year. Sometimes visuals are just a more effective and creative way to present information, data, or difficult-to-understand concepts. After all, they don’t say “a picture is worth a thousand words” for nothing.
Nothing about running an ecommerce website is straightforward and easy. The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. This is how even the most basic ecommerce site should run. For those that really want to increase sales through the use of psychology and maybe even a little wheedling, there are some other tactics you can adopt.
One of the biggest challenges facing media companies who adopt the inbound marketing methodology is re-training their sales team to sell inbound campaigns to advertisers.
There’s a lot of content out there about productivity — everything from hacks to shortcuts to tips and tricks for how to get more done in less time. It’s all about the sprint, the checking things off the lists as quickly as possible, and the downloading of software that’ll block out any and all distractions.
But what about those times when you just want to surf the internet aimlessly? Hey, no one can be totally productive all the time.
Whether we like it or not, dictionaries are living, breathing documents, and new words are added to them regularly.
Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added. In other words, we have no one but ourselves to blame for all the weird words that make the cut every year.
