If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration.
Here’s what happens: You write a great article for a guest publication, and at the end, you’re compensated with a tiny, little paragraph about you.
You may not be a designer by trade, but as a content marketer, it’s your job to make sure you’re creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals.
Adding images to your blog posts is one of the most important ways to get more readers, subscribers, and leads out of the content you spend so much time creating.
[Cue Twilight Zone Music] There is another dimension beyond which is known to most marketers. It is a dimension that is vast and chaotic and as timeless as the sales process itself.
It is the middle ground between the introduction and the close, between engagement and disengagement, it lies between the deepest of our marketing fears and the heights of our marketing knowledge. This is the 4th dimension of the sales funnel. It is an area which we’ll call… The Sales Continuum.
Thanks to the internet, global reach is no longer reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened marketing managers.
In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets.
To give you an idea of what a great global marketing strategy looks like, we’ve compiled a list of brands that totally “get it.”
Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. There are still plenty of consumers out there who aren’t comfy passing along financial information, no matter how secure the transactions get. One small slip, and you could turn them off of shopping with you for good. So, how can you get your visitors to trust you enough to convert to customers? Here are some tips to help.
Producing email newsletters for B2B markets can be a vital part of your inbound marketing. Producing one, week after week, which actually gets read isn’t always so easy. Luckily, publications of all shapes and sizes can create great newsletters—you just have to know your audience and what they will find most engaging.
Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media. In true journalistic fashion, Alex decided to document the entire process of starting Gimlet — from botching a pitch to legendary venture capitalist Chris Sacca, all the way through finding his business partner Matt Lieber and negotiating their equity in the company — and release it as a podcast of its own.
In 1951, there was a 21-year-old man who had trouble with public speaking. In fact, the thought of speaking in front of a group of people was so off-putting that it’d often make him physically sick.
Determined to improve his speaking ability, he ended up taking the Dale Carnegie training program — an educational course aimed at helping individuals improve their communication skills and better influence outcomes. And since then, he can’t stop talking.
Organized, ambitious, competitive, and sometimes a little impatient. Laid-back, collaborative, creative, and sometimes a little messy. Does one of those sentences describe you better than the other?
Most of you probably already associate with either the “Type A” or the “Type B” personality. Or, perhaps you associate with both in different contexts — like those of us who schedule our time and write to-do lists like maniacs, and yet have never made our beds once in our lives.
Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone? More than that, the number of videos brands publish on Facebook has increased by 3.6x year over year.
But does all this video really help marketers succeed?
