We’ve all been there. It’s 5 p.m. on a Friday. You desperately want to start your weekend … but you have that incredibly important project you still need to finish up. You think back on the week: What could you have done differently to get your work done and leave at a decent hour of the day?
Back in 2007, we launched a tool called Website Grader. Since then, it’s evaluated 4 million websites, helping many businesses identify website optimization opportunities.
But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.
Do you remember the last time you went to a mobile site and had an — ahem — unmoving experience? (Pun intended.) Maybe the site wasn’t responsive. Or perhaps it was really difficult to find what you were looking for. Or, maybe it just loaded really slowly.
Whatever it was, you may have left to go to another site as a result. Google knows that unhappy website visitors will go elsewhere, thereby increasing bounce rates and decreasing the chances a site will rank on mobile searches.
The dreaded “unsubscribe” metric. Taming this number is vital for maintaining a healthy contact list to use for promoting your own products or those of potential advertisers. Unfortunately, often times the more emails you send out, the more this number goes up.
Best Buy owes Amazon a lot of gratitude right about now. Because of the hype surrounding Prime Day, most blogs and news outlets were too busy writing about tepid deals from Amazon to notice the red-hot deal Best Buy accidentally offered. Yes, the world was too busy complaining about granny panties on sale at 6:00 am to notice that Best Buy was selling $200 gift cards for only $15.
Great entrepreneurs tend to gravitate toward the hard challenges.
That’s exactly Jeff Raider did when he started Harry’s, a company that sells razors, blades, and shaving gel right from their website.
Not only is shaving an industry that’s over 100 years old and rarely sees big innovation, but Jeff was also up against some big incumbents with deep pockets and intellectual property rights that could easily stifle innovation.
The marketing industry has always been obsessed with the quality vs. quantity debate.
Should you create more content of a lower quality or less content of a higher quality?
In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time research and writing every post, then when you published it, the whole internet would notice. Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads.
Think about the average college’s website for a second.
Chances are, it feels a little out of date. You probably can’t even read its content on your phone without lots of pinching and zooming.
Crazy right? It’s the virtual front door of the campus.
There are many things you can do in eight minutes or less. You can tidy up your to-do list. You can chip away at your mountain of emails. You can delete unnecessary meetings from your calendar. You can even get a real workout done (seriously).
You know what else you can do in eight minutes or less? Get a bunch great tips on how to better market your website and blog.
I’ve got a pretty big thing for phone calls. (I bet your sales reps do too.)
Why? Often times, it takes a lot of interest to get someone on the phone. In fact, inbound phone calls are 10-15X more likely to convert than website leads, according to Conversion Scientist.
The trouble is that many marketers don’t know where to start when it comes to driving more inbound phone calls to their business.
