Mark your calendars: October 21, 2015 is “Back to the Future Day.”
Why? The date of Marty McFly and Doc Brown’s visit to the future in the second movie in the Back to the Future trilogy has finally caught up with us. And now we get to compare what the writers and producers thought would be true in 2015 with what actually came true.
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Between the bowl cuts and missing teeth, there’s nothing quite worse than looking back on a pile of your old school photos.
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It can be a lot of pressure knowing that a team is looking to you to lead the way. When the burden of leadership starts to feel heavy, leaders can sometimes backslide into bad habits instead of consciously living the attitudes they’d like employees to emulate. But it doesn’t have to be this way.
As a Yale Entrepreneurial Institute Venture Mentor, I have the privilege of working with some of the world’s most creative and inspiring future business leaders.
Currently, I’m mentoring a startup called Tuckerman & Co — a mission-driven clothing brand hell-bent on creating environmentally sustainable clothing to address the abundance of unnecessary waste in the textiles industry.
If you’ve ever looked at your website and thought, “maybe it’s time for an upgrade,” chances are that time has passed and you’re overdue. With search engines constantly rolling out new algorithms and new design trends taking shape every day, it’s understandable that managers are getting overwhelmed just trying to keep their heads above water. Website re-designs are long, labor-intensive processes that require input from many different departments to make sure everything is moving on track.
Especially in the industrial space, where resources are limited and staff members are already being pulled in a hundred different directions, adding a website re-design to the mix is an intimidating prospect, to say the least. But, if you keep a checklist of deliverables and work toward each individual component as a separate project, it will make the whole process easier.
Here’s the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through.
Maybe that’s why whenever I catch a typo in someone else’s content, I’m suddenly a little bit happier. Some call that schadenfreude; others call it being a jerk. Either way, I know I’m not alone in this sentiment.
For the most part, publishers no longer question the merit of dedicating time and effort to social media. Time and time again Facebook, Instagram, Twitter, and other social platforms have proven their worth for everything for content distribution, audience engagement, and more.
Mmm, coffee.
I’d bet that most people reading this probably drink it everyday. And while some people are very particular about how they like their coffee — others don’t care as long as it’s caffeinated.
But there’s one particular brand of coffee that has caught the eye taste buds of Instagram co-founder Kevin Systrom, legendary skateboarder Tony Hawk, and Silicon Valley’s top investors such as Chris Sacca: Blue Bottle Coffee.
I have a lot of folks ask me if our INBOUND event (coming up Sept 8-11th) is valuable for them and their teams to attend.
(SPOILER ALERT: It’s insanely valuable.)
And ever since I started managing marketing teams, I’ve had people ask me if they could attend conferences and events.
Once upon a time, I had no idea what to write on my blog. Coming up with blog article titles was slow and painful.
That was 10 years ago.
Now, thousands of articles later, coming up with topics is easy. Not only do I publish articles on my two blogs, but I also publish hundreds of guest posts for dozens of publications.
