When you’re desperate to spread the word about your ecommerce site and get visitors clicking on products, your first thought may be to blast out a coupon to everyone on your contact list. While coupons definitely work, they’re not the only marketing tools you have in your toolbox. Several other techniques exist and have been proven to work. Try some of the following tactics and watch your conversions grow.
When you don’t have the right system in place, running a marketing campaign can be messy business.
From assigning ownership over certain tasks, to establishing deadlines, to collaborating with campaign stakeholders, to writing and editing copy … there’s a lot to manage. And with so many moving pieces to consider, disorganization can be a major enemy.
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Here’s a brainteaser for you: How many Lego bricks do you think exist in the world? Millions? Billions? Trillions?
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A product description should sell.
That doesn’t mean it has to be boring.
The other day, I found myself in yet another discussion about how content marketing is a “trendy idea” rather than a viable long-term strategy.
Needless to say, I started to feel like I was in a Bizarro World. You know, one where a weirdly mutilated Superman says “Goodbye” when he means “Hello,” or where Elaine Benes hangs out with three guys who bear strange resemblance to Jerry, George, and Kramer, except that they read and are annoyingly reliable and polite?
Every once in a while, I’ll come across a website that really draws me in. So, I found 32 of them to show you.
Email marketers don’t have it easy these days.
In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too — after all, 53% of people read email on their mobile devices.
Chelsea Clinton, Vice Chair of the Clinton Foundation, is no stranger to the spotlight. And while living in the public eye comes with its fair share of pressure, Chelsea is using her amplified voice to do good.
Serving as the vice chair of the Clinton Foundation, Chelsea is committed to improving global and domestic health, creating service opportunities, and empowering future generations — among many other notable initiatives.
“How do I grow traffic to my blog?”
It’s one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers.
The publishing industry is nothing if not dynamic, evolving and adapting on a daily basis. Everything from content format to technical infrastructure are shifting to accommodate digital readers, increase circulation, and drive more revenue for advertisers.
