Considering a rebrand? You’re probably aware that it will be no easy feat. On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with.
So much of the work we do in marketing is based on building brand recognition and online visibility – and when not done properly, transitioning to a new name and domain can put that all at risk.
I’ve written my share of blog posts about content marketing. I’ve also written a few ultimate guides in my time. But I’ve never combined the two — maybe because the prospect of trying to produce an in-depth version of the thing I do for a living seems too daunting. I mean, where do I start? And more importantly … where do I stop?
There are a few payment options that come to mind immediately when you consider the various possibilities for your ecommerce site. The first, of course, is the credit or debit card. Next is almost invariably PayPal. If you include these options on your ecommerce website, then you’re probably in good shape. Most consumers who are comfy enough to shop online will be happy enough with these choices.
One of the most important assets for any publisher is their email list. It goes without saying that growing that list in a meaningful and relevant way can be powerful step toward monetizing audiences and selling digital products like subscriptions or event tickets.
It’s no secret that infographics serve as an interesting way to serve up information in a visually appealing way. But for those of us that lack design skills, the creation process can seem a little intimidating.
Where do you start? What data should be represented? Which colors work best? How should it be formatted?
There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you’re not ready to invest in paid advertising? There has to be another option, right?
The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn’s platform for content distribution without having to pay for it.
Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing.
The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What’s missing? What do you need to do to actually show your boss you’ve earned it?
An important part of justifying a promotion is showing your value through metrics. If you can tell a story to your boss using data — your value in leads or revenue generated for the company — then you’ll make a much more compelling case for why you deserve a promotion.
Mark your calendars: October 21, 2015 is “Back to the Future Day.”
Why? The date of Marty McFly and Doc Brown’s visit to the future in the second movie in the Back to the Future trilogy has finally caught up with us. And now we get to compare what the writers and producers thought would be true in 2015 with what actually came true.
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Between the bowl cuts and missing teeth, there’s nothing quite worse than looking back on a pile of your old school photos.
