At some point in your life, you’ve probably been on a team.
Whether it was a baseball team when you were growing up, a team of volunteers working to clean up a local community, or a marketing team working to support your sales department — it’s likely that you’ve experienced the feeling of strength in numbers. After all, everyone always says that the sum of a team is greater than any individual, right?
Have you ever poured your heart and soul into a blog post only to see it completely tank?
It doesn’t generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. Doesn’t that drive you crazy?
To gain a better understanding of their audience’s interests — and ensure that their content is actually resonating — smart marketers are turning to the performance numbers of existing content to inform their strategy.
If you’ve ever signed up for a gym membership, then you’re already well aware of the power of sunk cost effect. Basically, every time you sigh and grumble your way to the gym to power up the elliptical, you’re falling prey to this phenomenon that says we’re reluctant to pull out of something that we’ve already put a lot of time, money, or effort into.
Not all publishers are sophisticated media giants with a dedicated focus on maximizing readership anywhere and everywhere. Subsequently, most publishers lack a well-conceived mobile strategy, let alone a mobile-friendly or mobile responsive website.
At HubSpot, our marketers are outstanding teachers.
Not to toot our own horn, but they have a ton of tips, tricks, and hacks that can be used to help other marketers meet and exceed their goals. So in an effort to spread this knowledge, we’ve decided to start a weekly video tutorial series called #HubSpotHowTo.
You never know for sure which social media tactics are going to deliver for you.
Even the task of defining “effective” is a challenge. Your definition of success may differ from, well, anyone’s. Social media evolves at the speed of screen flicker. There simply are no steadfast rules.
“Comic Sans is the best joke I ever told,” tweets the font’s creator, Vincent Connaré.
Between websites like BanComicSans.com and an online petition against the typeface with over 5,000 signatures, it’s clear that people don’t just hate Comic Sans … they really hate Comic Sans.
But why?
It was in July last year that the Ice Bucket Challenge (IBC) took off after Peter Frates, a Massachusetts man who was was diagnosed with ALS in 2012, posted his challenge video. By the fall, the IBC had raised over $200 million worldwide.
We’ve all been there.
You have a website, a customer acquisition team, and a really great product — but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship.
But it doesn’t have to be this way. There are ways to turn visitors into customers — you just have to know which best practices you should start following.
When was the last time you paid attention to how you dot your i’s and cross your t’s? Probably never. Well, you may want to grab whatever handwritten notes you have handy and take a look.
As it turns out, how you write can indicate more than 5,000 personality traits. The size and shape of your letters, spacing between words, and even how hard you press your pen down can signify all sorts of characteristics. It can even give clues about your health and energy levels.
