Great storytelling is a great differentiator.
Imagine you’re walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What’s going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause.
Basic accounting rules require marketing costs to be listed as expenses on a company’s P&L. However, today’s marketers and smart executives consider marketing an investment in driving revenue rather than a cost. This is where an overall mind shift is needed. Marketing needs to be considered an investment, and your content an asset.
Starting on Tuesday, April 21, 2015, Google is going to make a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google’s Webmaster Trends analyst Zineb Ait Bahajji.
The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile.
Starting on Tuesday, April 21, 2015, Google is going to make a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google’s Webmaster Trends analyst Zineb Ait Bahajji.
The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile.
The internet has an infinite amount of benefits, but one in particular that has wholly disrupted business operations. See, the world wide web allows for equal and fair access to websites, which means that startups and small businesses are essentially on an equal playing field with their big box competitors when it comes to ecommerce.
“If you’re going to start a company, you have to do it for the right reasons.”
– Matt Salzberg, Founder & CEO, Blue Apron [Click To Tweet]
Blue Apron is one of today’s fastest-growing food delivery businesses — and they’ve taken a unique approach to what it means to deliver food. Instead of shipping out finished meals, they let their customers be the chefs, delivering recipes and fresh ingredients to people all over the United States.
Sometimes, when it comes to budget, marketers and their colleagues in the finance can find themselves on different pages. If you’ve ever asked to move budget from one budget to another, or requested more money to support an idea that wasn’t part of the yearly planning process, then you know what I mean. The back-and-forth can be frustrating for Marketing and Finance alike.
If this sounds a little like the relationship you have with your finance department, then you’re not alone.
Just see a great tweet? Want to share it with others by reposting, AKA retweeting or RTing, that tweet? Cool! Sounds like you’re getting the hang of how to tweet on Twitter. Now do me a favor, and don’t touch that retweet button!
Not yet, at least. First, let’s talk about the change Twitter’s made to its retweet feature — a really good change, in our opinion.
Just see a great tweet? Want to share it with others by reposting, AKA retweeting or RTing, that tweet? Cool! Sounds like you’re getting the hang of how to tweet on Twitter. Now do me a favor, and don’t touch that retweet button!
Not yet, at least. First, let’s talk about the change Twitter’s made to its retweet feature — a really good change, in our opinion.
When you’re first starting to learn something new, it’s easy to feel overwhelmed and intimidated.
Why? Maybe it’s been a while since you’ve deviated from the things you’re good at and know well. Or maybe you had to make a pretty significant monetary or time investment, and you’re feeling the pressure. Perhaps you have all the drive in the world to learn … but you’re having trouble finding the right resources and references to learn from.
