Body language: It’s one of the most subtle, yet important things to master at work. If you’re not in tune with what your posture, facial expression, and other nonverbal cues are telling others, you could be setting yourself up for failure.
For example, let’s say that you’re in an important meeting and want to show your boss that you’re a leader on the team.
Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it’s fair to say that we all want to build our businesses’ customer bases. It’s how we thrive. So it’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience, and thus making more money.
If you’ve ever wondered how designers at Apple defined every little element in iOS as they were building it, then you’re in the right place. Ready to nerd out and get inspired all at the same time? I sure am.
You might be familiar with the concept of content style guides, which align members of a company on all the grammar and punctuation rules they should follow. In this post, I’ll be showing you examples of the version of these style guides for web designers, which we call digital style guides.
How often should you post to your business’ Facebook Page?
“It depends.” Hmph. Not the definitive answer most people want.
Truth is, this response isn’t wrong, as frustrating as it is. It does depend — on your followers’ age range, interests, Facebook habits, and so on. But that doesn’t mean we can’t glean some valuable insights on how post frequency affects clickthrough rate.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Go to any grocery store and walk to the condiment aisle. You’ll see dozens of varieties of mustard — Dijon, honey, whole grain, yellow, spicy, brown — but probably fewer than five types of ketchup from a small handful of brands. Of those brands, one reigns supreme: Heinz, boasting a number one or two market share position in over 50 countries.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
I made a big mistake.
I broke up with Google. And it was much harsher than a “let’s just be friends” moment.
Most people believe that if you are ranking well with Google, you must be doing well with Bing and Yahoo, but that is just not the case. Unfortunately, I found that most of the blog posts on this topic were favoring one search engine over another. However, I believe that it is important to optimize for all three– you could be missing out on some great business opportunities if you are not optimized correctly for each of these search engines.
Lead generation is a major component of inbound marketing. It’s an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company.
When it comes to meeting your lead generation goals, landing pages are the strongest tools marketers have — which is why it’s so important to get them right.
Let me tell you a quick, cautionary tale about copyright law and using photos and images online. A couple years ago, a popular stock photography vendor claimed copyright infringement on an image we used in one of our ebooks.
Embarrassed, I quickly investigated.
As it turned out, another internet user had purchased the offending image from that same stock photography service and uploaded it to a photo-sharing website under a Creative Commons license. So while on the surface it looked safe for the taking, it was in fact falsely promoted as a royalty-free image … and we were in the wrong. Scary story, right?
Have you ever spent a big chunk of time analyzing your marketing data, only to realize partway through that you didn’t approach the analysis correctly? This happens to me from time to time, and trust me — I know how frustrating it can be. I find myself wishing I could go back in time and warn my past self about the mistake so I could avoid losing all those hours.
Trial and error is the nature of analysis, though.
