Even if you’ve never heard the term before, chances are you’ve experienced permission marketing.
Ever subscribe to a company’s blog to receive notifications when they publish new posts?
That’s permission marketing — you’re volunteering your information up to the company, giving them permission to contact you.
For most of you, customers can come to you from any country in the world. That means all of your potential customers — the people visiting your website, reading your blog posts, and clicking on your calls-to-action — might speak a myriad of different languages or live in totally different time zones. Once they reach your content, how well will it resonate with them?
As your international traffic grows, you’ll want to be sure that you can convert that traffic into leads — and that means keeping your international visitors in mind every time you write about a holiday or publish data with certain units of measurement.
What is an ecommerce company to do when one of their “most trusted” payment options gets a big slap on the wrist from the US Treasury? Most are learning right now, though data isn’t yet available to report. So, what exactly happened, and how might it affect your small to medium ecommerce business?
From Serial to StartUp and Bill Simmons, it’s no secret that podcasts are gaining immense popularity. According to Edison Research, 17% of Americans (46 million and counting) listen to podcasts on a regular basis. That’s up from just 9% in 2008.
As more consumers become comfortable with on-demand audio, podcasting is becoming an attractive content format for businesses looking to grow their reach. Podcasts allow your content to reach people when they aren’t just sitting at their computers — instead, it can reach them on their drive to work, at the gym, or while they’re doing work around the house.
From her own witty introduction in her AMA on Inbound.org, Joanna Wiebe makes it clear that she has a lock on copywriting. And she’s not just any copywriter. Joanna’s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. And she has a lot to say about how to make your words count — in dollars and sense.
Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. According to Houzz, the site is home to 25 million users looking for unique home design ideas and possessing an average household income of $125,000.
For home builders, there’s no question the target audience is there. The challenge lies in maximizing Houzz exposure to convert Houzz users into leads you can actually follow up with.
Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. According to Houzz, the site is home to 25 million users looking for unique home design ideas and possessing an average household income of $125,000.
For home builders, there’s no question the target audience is there. The challenge lies in maximizing Houzz exposure to convert Houzz users into leads you can actually follow up with.
Most of the content I read online is short and sweet — and for the most part, I like it that way. While skimming articles on my commute or between meetings, it’s nice when the author gets right to the point. But when I have the time, there’s something really special about getting totally engrossed in a gripping, detailed, spun-out story.
That’s what a great long read does.
Most of the content I read online is short and sweet — and for the most part, I like it that way. While skimming articles on my commute or between meetings, it’s nice when the author gets right to the point. But when I have the time, there’s something really special about getting totally engrossed in a gripping, detailed, spun-out story.
That’s what a great long read does.
Just like some words are more persuasive than others, some designs are more persuasive than others, too. A landing page’s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form.
Want to design a landing page that persuades people to convert? Then you’ll need to take a step back from the aggregate data about site visits, conversion rates, and lead numbers, and think hard about the human behind the screen.
