SEO is constantly evolving, leaving marketers to either keep pace with the updates or run the risk of falling behind.
While this is stressful in and of itself, these constantly changing tides lead to a ton of questions when it comes time to actually optimize a web page. Do social signals carry any weight? Should I still invest in pay-per-click advertising? How much does mobile really matter?
When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there’s another type of email that can be a powerful addition to your mix: transactional emails.
What is a transactional email? U.S. law defines it as any email with a primary purpose “to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender.”
How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a week? How to promote them?
These are just some of the questions you might have when creating your blog strategy — and knowing a thing or two about your top performing blog posts will help you find the answers.
Today, Facebook announced three brand new updates to the News Feed algorithm specifically meant to improve user experience. How? By providing a better balance of updates from friends versus updates from businesses, publishers, public figures, and local organizations.
Every time Facebook updates its algorithm, brands and marketers freak out. To help you quickly get to the bottom of this change, here’s a quick rundown of the three News Feed algorithm updates and how they might affect your Page.
When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun … I turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. (Perhaps a little too well.) And watching them grow has been a master class in what a customer-driven company should look like.
It sounds so promising. Create compelling content (consistently). Share and promote the content. Prospects engage, download stuff and become qualified leads.
Those leads are passed on to the sales team, who instantaneously reach out and are immediately welcomed into the prospect’s world. The meeting quickly turns into a bona fide sales opportunity. Proposals are requested, immediately acted upon and sales are made.
For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!
Suddenly you’re “volunteered” to do it. And you’ve got make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow.
As a marketer, you may feel that getting anyone to buy anything at all is hard enough. What happens when you build a company entirely around something people don’t really want anyway? Maybe you sell memberships to the local gym. Maybe you provide tax services or software to help people manage their money. What happens then?
The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 — but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Although Meerkat kicked mobile video streaming off with a bang, you’ll see in this Google Trends graph of each app’s interest over time that Periscope might be winning the race:
Marijuana smokers. Pot heads. Stoners. They’re a bunch of dirty hippies, right?
And boy are they lazy! These “pot smokers” live in their moms’ basements. No job. No routine. Ok, maybe they have a routine, but that routine consists of getting stoned, giggling, eating Funyuns, and doing it all over again.
That, my friends, is the “stoner” stigma; the stereotype that people who use marijuana are dirty, lazy, stupid, or otherwise unsavory.
