Circus dreams and serious struggles: Lessons on leadership from a literal ringmaster

Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like for a travelling circus where every other week brings a totally new market?

How The Doux uses AI to engage community

“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith.

How The Doux uses AI to engage community

“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith.

Future of newsletters: 6 trends changing the newsletter industry in the next year

The future of newsletters is bright, but it’s a far cry from its snail mail origins.

Future of newsletters: 6 trends changing the newsletter industry in the next year

The future of newsletters is bright, but it’s a far cry from its snail mail origins.

Intent-based marketing: How to target ready buyers

In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources.

Intent-based marketing: How to target ready buyers

In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources.

3 bitter truths all marketers need to hear right now

When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!

Use the Ick to Create Better Marketing

Our expert this week has a few hot takes. 

Forget B2B or B2C: It’s time for B2H

This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged.

23456