Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)

Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson.

Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)

Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson.

AI agents for social media: How to use them right now + what you can expect in the future

I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audience’s needs.

AI agents for social media: How to use them right now + what you can expect in the future

I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audience’s needs.

11 helpful resources for improving your business skills

It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success.

11 helpful resources for improving your business skills

It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success.

How to use buyer journey keyword research to unlock SEO-generated revenue

I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up.

How to use buyer journey keyword research to unlock SEO-generated revenue

I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up.

AI agents for marketing — I talked to experts about the benefits

I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard.

The pattern of excitement, overpromising, and then reality isn’t relegated to the movies. Because I’m a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company.

AI agents for marketing — I talked to experts about the benefits

I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard.

The pattern of excitement, overpromising, and then reality isn’t relegated to the movies. Because I’m a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company.

23456