The New Type of Landing Page That Increased Our Contacts by 69%

Welcome back. If you’re just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here.

Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Also, our Conversion Rate Optimization (CRO) test failed. So in Part II, we turned our focus to running more CRO tests.

The New Type of Landing Page That Increased Our Contacts by 69%

Welcome back. If you’re just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here.

Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Also, our Conversion Rate Optimization (CRO) test failed. So in Part II, we turned our focus to running more CRO tests.

The New Type of Landing Page That Increased Our Contacts by 69%

Welcome back. If you’re just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here.

Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Also, our Conversion Rate Optimization (CRO) test failed. So in Part II, we turned our focus to running more CRO tests.

The New Type of Landing Page That Increased Our Contacts by 69%

Welcome back. If you’re just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here.

Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Also, our Conversion Rate Optimization (CRO) test failed. So in Part II, we turned our focus to running more CRO tests.

How to Start Using Video in Your Marketing

Whenever a new app or technology is released, marketers are among the first to experiment with it — and to start creating new content with it.

That’s because marketers are constantly competing for their audience’s attention — and often by the most innovating and engaging means possible.

And right now, that means creating video content.

How to Start Using Video in Your Marketing

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals.

How to Start Using Video in Your Marketing

Whenever a new app or technology is released, marketers are among the first to experiment with it — and to start creating new content with it.

That’s because marketers are constantly competing for their audience’s attention — and often by the most innovating and engaging means possible.

And right now, that means creating video content.

How to Start Using Video in Your Marketing

Whenever a new app or technology is released, marketers are among the first to experiment with it — and to start creating new content with it.

That’s because marketers are constantly competing for their audience’s attention — and often by the most innovating and engaging means possible.

And right now, that means creating video content.

How to Start Using Video in Your Marketing

Whenever a new app or technology is released, marketers are among the first to experiment with it — and to start creating new content with it.

That’s because marketers are constantly competing for their audience’s attention — and often by the most innovating and engaging means possible.

And right now, that means creating video content.

How to Start Using Video in Your Marketing

Whenever a new app or technology is released, marketers are among the first to experiment with it — and to start creating new content with it.

That’s because marketers are constantly competing for their audience’s attention — and often by the most innovating and engaging means possible.

And right now, that means creating video content.