A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I came across an article that would change the way I ate ketchup forever.
It was a super short article by FoodBeast that showed how most people have been using those small paper ketchup cups completely wrong all our lives. Turns out you’re not supposed to use the cups as is, but rather, you’re supposed to fan out the sides of the cup to increase capacity, like this.
Almost overnight, native advertising has emerged as a viable revenue stream for leading media companies like Digiday, Forbes, Business Insider—the list goes on. But what about smaller, niche publishers? Is native advertising a numbers game, or is there value in helping advertisers reach a smaller, niche audience?
Data is everywhere around us, and yet, it is generally difficult for us to comprehend and remember isolated numbers.
When put into a story, however, data becomes much more relatable. (The human brain can process images 60,000 times faster than words.) For this reason, infographics have become increasingly popular among marketers around the world.
What’s the most viewable ad size? How does page position influence viewability? Is viewability affected by ad blocking applications? And what’s an average viewability rate, anyways?
These are the questions many were left with when the Media Rating Council lifted its Viewable Impression Advisory back in 2014. As a result of this change, marketers and advertisers switched their focus from served impressions to viewable impressions.
We’ve all heard the mantra, “Don’t settle for anything less than you deserve.”
Yet for some strange reason, many people continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand.
But the truth is, high-quality stock photos don’t have to come hand-in-hand with a hassle or high price tag.
It’s no question social media is an important part of most college students’ lives. But of all the social networking sites out there, Instagram is the one college students use the most, according to a 2015 Pew Research Center survey.
In fact, 53% of adults ages 18–29 years old say they use Instagram every single day.
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Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
A joke is a great way to kick off a meeting or call, but nothing’s worse than delivering a quip that doesn’t get laughs. That’s why many people sidestep humor in professional situations entirely — too risky.
For many people, myself included, the prospect of performing in an improv show is downright terrifying. What could be worse than having to get up in front of an expectant audience with no lines, no plan, and no idea what your fellow performers are going to say?
But if you’re willing to step out of your comfort zone, there’s actually a lot that you can learn from improv.
Whenever I have the opportunity to chat with a thought leader in the marketing industry, I always like to ask: What trend do you think will be next year’s buzzword?
In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful.
