If you think planning and implementing an SEO strategy for your school is a luxury you can’t afford, you’re definitely not alone… but that doesn’t mean you’re 100% correct.
I’d been working on the HubSpot website for several months when the déjà vu struck.
My team and I were going over the initial wireframes for a new page. As always, we’d started the project with the noble goals of better branding, an improved user experience, and sleeker designs. And, as always, we had ended up debating the most minute details.
Search engine optimization is complicated.
For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they’ll simply never get it right.
Have you ever wondered how much other marketers out there are making?
What about the marketers working right alongside you? How much are they making? More than you?
While discussing salaries is kind of a taboo subject in the U.S., it’s perfectly normal to be curious about how your salary compares to that of other marketers. (Trust me, we think about it too.)
It’s no secret that many consumers are fed up with banner advertising. That’s one reason why ad blocking software adoption is gaining in popularity worldwide. It’s not just consumers, either. Many marketers complain about their effectiveness, too. Publishers are stuck in between both party’s complaints and many of them are reacting to this pressure.
Spending countless hours analyzing your marketing performance every week? Sure, it’s important, but you also have to create content, manage contributors, run your marketing campaigns … the list goes on.
What if I told you it was possible to analyze your marketing in just 15 minutes a day?
It’s natural to be afraid of doubt — especially when you’re leading a team. You want to be the calm, cool, and collected leader … but inside you’re freaking out.
Turns out, some of the best leaders and innovators are those who share their doubts with their team. That’s what Kevin Eyres, an executive coach for hyper-growth companies and former executive at LinkedIn, recommends to the leaders he works with.
You don’t always need graphics, photos, or images to make your design pop — sometimes the right font does the trick. But going to every corner of the internet isn’t feasible for most designers and marketers. You’ve got projects to create, often on deadlines that are way too tight. You’ve also got a fairly strict budget that you can’t blow installing a font here or there that might work with your designs.
Content is king, but it’s a noisy world out there. For those in the nonprofit space, it is enough of a challenge creating the content that tells your story, to say nothing about then getting that story heard.
After having published quite a few guest blog posts, I’ve figured out a thing or two about editors.
While there are certain elements they love to see in a submission, there are also a number of factors that will land you a spot on their list of people they’d rather not work with. Knowing the difference between the two will make it easier for you to earn a spot on their blog.
