The holiday season of 2014 was one of the best on record for ecommerce sales, and forecasts show that 2015 will be even better. Last year, online retailers took home more than $101 billion during November and December. This year, that total is expected to increase beween 6-8% to reach as much as $105 billion. Now that you know what’s at stake, what do you need to do to grab as much of that cash as you can?
You’ve heard it a million times, the publishing industry is changing. Print dollars are diminishing, paywalls are crumbling, and banner ads are being blocked. But, how is all of this really affecting publishers?
There’s no end to the number of newsletters you can subscribe to. Email marketers have a lot to compete with in their subscribers’ inboxes.
Search ranking is a critical component of any inbound marketing strategy. When it comes to designing and writing content for your website, it’s important to have search engine optimization top-of-mind.
After all, the top three results on a search query get 61% of all search clicks — and 75% of search engine users never scroll past the first page of search results.
Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous.
Why’s that? Because GoPro has done a good job defining its brand. Great brands like GoPro are easy to recognize. Their missions are clear, and they foster that customer loyalty all businesses crave.
Thinking of strategies to close out the year strong?
The holiday season serves as the perfect time to reach new audiences and showcase your “always-on” marketing strategy. Trouble is, the end of the year tends to be a little hectic, and finding the time to plan and launch new campaigns can be pretty overwhelming for most marketers.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
Think back to your first memory: Can you still see the watermelon pink dress you wore? Do you remember the unique checkered pattern of your father’s jacket?
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
Believe it or not, in the early days of social media, Twitter was a healing place.
People used Twitter as a platform to share their shameful secrets with the world, and to connect with one another when they realized they were no longer alone. It gave voiceless people a voice — and became a place not for shaming others, but for radical de-shaming, de-stigmatizing, and building up a strong network of support.
Between the changing leaves, pumpkin spice everything, and football season, fall is here. This also means that the holidays will be here before you know it! As ecommerce marketers head into the busiest time of the year, there are a lot of dates to plan campaigns around, from shipping deadlines to the holidays themselves.
