Every year, the marketing industry undergoes some serious changes. New technology emerges, people’s behaviors change, and as a result, marketers are often left with an entirely different playing field.
To make better sense of these changes and trends, we did some research and collected insights from 4,000 marketers and salespeople. HubSpot’s new State of Inbound 2015 report is available today, and we have a ton of valuable industry data to share with you.
By now, you’ve probably seen the commercials filled with celebrities ordering Domino’s Pizza through various channels. There’s the smart watch order, the Twitter emoji order, the smart TV order, the text emoji order, and of course, the simple website order.
You’ve heard it before: The web is a noisy, noisy place. People are inundated with content all day long, from every direction.
The days of flooding the internet — and even your own site — with overly promotional content are gone. While traditional efforts like this may have worked in the past, many businesses are finding them to be less effective in today’s increasingly contextual marketing world. As a result, they’re turning toward more modern techniques to achieve a high return at a low cost. (On average, these inbound techniques can save you 13% per lead.)
When Periscope, the live streaming video app, came out earlier this year with the hefty support of its newly connected parent company, Twitter, everyone in the marketing world had to pause to take notice.
In some cases, we stopped there, labeling it yet another flash-in-the-pan flavor of the month social app. But others of us dipped our toes in the live streaming waters and still others jumped in feet first.
When was the last time you received a promotional email that made you smile, laugh, or really think? When was the last time you liked one so much that you forwarded it to a colleague, friend, or family member?
For most of us, this happens very rarely. Most consumers say the promotional emails they receive are forgettable — and definitely not worth passing on to others.
In this fast-paced world, when we’re firing off emails, posting status updates, and sending messages a mile a minute, we’ve all pressed “send” or “delete” sooner than we’ve intended at one time or another.
From posting a photo of my “amazung view of the muntains” to sending an email prematurely, I know that feeling of regret all too well.
The amount of content created and shared on the internet these days is huge.
And by huge, I mean mind-bogglingly huge.
Every single minute, more than 200 million emails are sent, more than 72 hours of video are uploaded to YouTube, and more than 220,000 photos are shared on Instagram. Not to mention the 2.5 million pieces of content that are shared on Facebook.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
If your business wants to leverage social selling, it’s important to note that you’re not the only one doing research on LinkedIn before a call.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
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