When you open Photoshop for the first time, it’s easy to click around in confusion for a minute and then reach for your freelancer’s phone number instead. Trust us, you’re not alone in this.
It’s an incredibly powerful design software with a lot going on, including a wealth of tools that can seem overwhelming at times. But Photoshop isn’t just for the professionals.
Whether you’re in the market for software or a new coffee pot, searching for price is a natural part of any customer’s buying decision.
The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page. It’s a huge opportunity for you to take control of the price conversation and make it even easier for people to buy.
Every time you surf the web, there’s a whole world of technical stuff going on behind the scenes. Developers and engineers are usually the ones living and operating in that world, while some marketers — especially those who aren’t super confident in their technical expertise — tend to shy away from it.
But marketers need to have, at minimum, a general understanding of what’s going on behind the scenes of their website.
Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. You’d have buy a fancy camera and editing software for your desktop computer, and invest some serious time and energy into learning how to use them.
But thanks to our mobile devices and the editing apps that come with them, we can now take high quality photos and edit them without too many bells and whistles — all from the same device that we use to make calls.
78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google’s data and research from the 2014 holiday season.
That means a lot of eyes are going to be on your website in the upcoming weeks. The smartest marketers will prepare for this not only for by prepping their website for higher-than-normal traffic on the back end, but also by giving their website design a dose of holiday cheer.
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When our jeans no longer fit, we buy new ones. When our coffee pot starts to make a funny noise, we beeline it to Bed Bath & Beyond to pick up a replacement. Seems reasonable, right?
Who doesn’t love free stuff?
If I can find a free tool to do something I’d otherwise have to pay for in my marketing, I’m going to try the free one first. As long as I can achieve the same quality result from the free tool, there’s no need to waste budget.
It’s no secret that visual content is dominating the social web right now. Facebook’s News Feed update that made images much larger and more visible is a great example of this. After all, people are naturally more attracted to images than they are to text — making visual content highly shareable and engaging.
Posting compelling visual content is one of the most important things you can do to improve your social media strategy.
Whether you’re designing your website, a product, or another part of your business, great user experience is a key to creating value for your customers. Designing with your user in mind from the very beginning will not only make your customers happy, but it will help grow your business.
For example, StubHub saw a 2.6% increase in purchase rate when they replaced a text link with a button. Zillow boosted their conversion rate by providing geographic context to home listings.
Ever find yourself with a ton of ideas that you don’t know what to do with? You can picture what you want to do in your head, but you don’t have the technical skills to actually execute on them.
You need a developer — someone with the expertise required to take all of your grand plans and actually turn them into something.
