If you’re considering a website redesign or are wondering how to generate more leads from your website, it’s a good idea to start with your homepage.
Serving as your company’s virtual front door, this page is generally responsible for drawing in a majority of your website’s traffic. And despite its prominence, many businesses struggle to optimize it properly.
Close your eyes and picture a one-page, typed document — maybe a resume, or a letter — that uses the font Times New Roman. Now, change the font of that document to Courier. Now to Comic Sans.
The look and feel of the document would change entirely depending which of those three fonts you employed, right?
Chances are, your website’s performance is high on your list of priorities. It’s an asset that works around the clock to draw in visitor, convert them, and help you hit your goals, after all.
But have you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security?
Have a presentation coming up that involves PowerPoint slides? Creating the content and design for a new presentation can be a daunting task.
Between outlining, deciding on a design, filling it out, and finalizing the details, it’s not uncommon for a few questions to pop up.
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Think back to your first memory: Can you still see the watermelon pink dress you wore? Do you remember the unique checkered pattern of your father’s jacket?
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
In the marketing world, like most facets of life and business, there’s a lot of pressure to come up with original ideas.
Trouble is, with seemingly millions of ideas being executed on a daily basis, it can be tough to cook up something truly original — that’s okay. An idea doesn’t have to be unique to be great. In fact, there are some really awesome examples of great marketing out there that you can lean on to inspire your next project.
Many a marketing team, big and small, has gathered around a conference table to brainstorm a list of crazy ideas. You know what I’m talking about — those “big, hairy, audacious goals” discussed so often that they’ve earned a place in the business lexicon.
Much more rarely, though, do teams actually execute on these crazy ideas.
Data is everywhere around us, and yet, it is generally difficult for us to comprehend and remember isolated numbers.
When put into a story, however, data becomes much more relatable. (The human brain can process images 60,000 times faster than words.) For this reason, infographics have become increasingly popular among marketers around the world.
I’d been working on the HubSpot website for several months when the déjà vu struck.
My team and I were going over the initial wireframes for a new page. As always, we’d started the project with the noble goals of better branding, an improved user experience, and sleeker designs. And, as always, we had ended up debating the most minute details.
